AUTHOR
SPEAKER
MARKETING NINJA
GROWTH CONSULTANT
RETENTION GENIUS
MENSA SCHOLAR
BRIEF BIO
Every stage of success in my life is a testimonial of my creative approach to thinking out of the box. I hold a strong balance between work ethics, personal enrichment, and collaborative excellence.
Engineer in Electronics, MBA in Marketing, Certified by Google on Digital Marketing and Cloud Onboarding, Facebook & Twitter in Social Media Marketing, Linkedin in Growth Hacking, Microsoft & Apple in Search Ads Marketing, and Hubspot in Email Marketing, Content Marketing, and Inbound Marketing. A seasoned professional in Digital Marketing, Business Development, Sales, BTL Activation, Offline Marketing, Online Campaigns, Acting, Drama, and Theatre, I counter problems through multiple dimensions.
Outstanding creativity coupled with vivid experience has helped me both in my personal and professional life.
RECOMMENDATIONS
What Working With Chirag Is Like!
TRICKS OF THE TABLE
My Skills & Certifications
ACHIEVEMENTS
Hungry for learning something new and never afraid of leaving my comfort to achieve the next big thing.
"I work with my sleeves rolled up!"
$37.8 MN REVENUE
New revenue generated through 1100% growth in audience base, 27% MoM growth in organic audience reach & 20,000% growth in social media presence within 12 months.
100% YOY GROWTH
Responsible for increasing revenue, scaling business operations, and building a sustainable growth trajectory for a 100% YoY growth for a 100 CR+ company, while bringing the marketing costs down by 50% (Beat that!)
INTERNATIONAL BESTSELLER
Created an international bestseller within 7 days including the launch and circulation dates under the fictional mythology category. Best part? All within a shoe-string budget.
And this is just the tip of the ice-berg... Continue along to learn more!
PROFESSIONAL EXPERTISE
It's the hustles of the past that define one's potential to unlock the future.
October 2020 - Present
AVP - MARKETING (L&D) - WEBENGAGE
WebEngage is a leading Marketing Automation platform that helps businesses across industries and geographies build 1-to-1 humanised experiences at scale by engaging, converting, and retaining their customers.
From building a team of "Product Evangelists" from the ground up to creative copywriting - I do everything. I understand Marketing, I understand Marketers, and I understand B2B Demand Generation - this is what gave me my 6th promotion in just 36 months of joining the team! I'm great at cutting through management jargon and getting down to action items with real impact. (If you know what I mean?)
As an AVP - Marketing (L&D), I'm responsible for building the WebEngage Academy with a vision of uplifting the entire marketing fraternity and getting them adept and equipped to spear head organizational growth with customer retention being a key driver! A marketer-turned-professor-turned-growth-consultant puts me in a spot where I lead both the marketing and training facets not just for WebEngage, but also for 1000+ B2C companies out there. As of 2024, it gives me immense pride that there are over 1500 trained marketing professionals certified by me and my team!
Crowned as "Marketing ka Darzi" I was a part of a 1-person-function called "Special Projects" within marketing, I identify my responsibilities as that of the fix-it man! I identify opportunities for optimization, meddle in processes, and align marketing activities to influence the one number - revenue!
Over the last 3 years at WebEngage I've been known to managing the entire customer lifecycle from a Marketing lens. This means that I fill multiple shoes of being a Front-end Developer, Conversion Rate Optimization Specialist, GTM strategist, Performance Marketer, SEO Specialist, Marketing Analyst, Content Writer & Marketer, Inside Sales Expert, L&D leader, Customer Growth Consultant, Churn Reduction Specialist, PnL Owner, Budgeting Expert, and much more.
February 2019 - September 2020
MARKETING SPECIALIST - LITMUSWORLD
I'm a part of a very dynamic and exponentially growing team here at LitmusWorld. My roles and responsibilities are majorly focused on fueling this growth directly. Here's what I do on a day-to-day basis (but not restricted to):
Content creation & curation for various mediums both online and offline.
Conduct market research to find answers about consumer requirements, habits, and trends.
Brainstorm and develop ideas for creative marketing campaigns.
Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)
Liaise with external vendors to execute promotional events and campaigns.
Collaborate with operations, sales, technology, and other professionals to coordinate brand awareness and marketing efforts.
Plan and execute initiatives to reach the target audience through appropriate channels (Website, Social Media, E-mail, Video, etc.)
Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.
Generate leads through 9 different pull channels and 4 different push channels.
Ensure consistency of brand voice across all channels and position the brand as a thought leader in the market.
Conduct product training for clients through audio, video, and in-person formats.
Recognized as a "Star-Performer" twice within 12 months. First of which being within 45 days of joining the firm.
December 2017 - February 2019
BUSINESS DEVELOPMENT EXECUTIVE - ZYCUS
At Zycus, A company dedicated to helping its customers improve business results through more efficient procurement performance provided by its industry-leading solutions for Spend Analysis, eSourcing, Contract Management, Supplier Management, Financial Savings Management, and Procure-to-Pay.
My primary responsibility is to ensure brand recall and brand recognition amongst enterprise prospects in the territories of New York, Connecticut, Texas, North Carolina, and California amongst others.
My work includes building relationships with procurement professionals and understanding their key pain areas, risks & position. How a SaaS-based platform can help eliminate it and allow them to achieve their savings target.
Driving business through a consultative approach, helping organizations save hard dollars to their bottom line by identifying, realizing, and sustaining savings using Procurement Performance solutions and gaining maximum ROI, thus helping procurement professionals achieve their Procurement MBO.
Generating business opportunities for Zycus, based on industry-specific market research, understanding, and analysis of target customers.
Finding key contacts from the targeted Accounts/Region, Networking, and initiating dialogues with Senior Procurement and Supply Chain Executives.
Account nurturing to spread awareness, generate interest, and approach the target account at the correct time.
Regaling procurement professionals about the benefits of an automated spend management approach in terms of savings identification, supplier risk mitigation, contract authoring, tracking contract compliance, reflecting savings through procurement professionals on P&L and balance sheet, and managing the entire procurement cycle through SaaS-based solutions.
Joined as a Management Trainee and within 12 months got promoted to a Business Development Associate and then to a Business Development Executive.
Recognized with the "Rock-Star Performer" award within the first 60 days.
June 2013 - February 2016
OPERATIONS SUPERVISOR - VE 4 U PROMOTIONS
Worked as a contracted Project Manager for the first 2 years and then worked as a full-time Operations Supervisor for the remaining period with VE 4 U Promotions to handle their key projects in terms of execution and manpower coordination. Key responsibilities included client-side correspondence, layout and event structuring, handling multiple projects across multiple locations at the same time, working pan-India for key projects. I have worked on projects for 72 hours at a stretch.
Some of my key responsibilities included:
Ensuring overall execution of projects, managing and communicating amongst a team of 80 executives divided amongst multiple teams.
On-site Client correspondence and manpower coordination.
Planning the show layout and complete hierarchy of the events taking place at the show.
Directly report to the CEO of the organization.
Take complete onus of project execution and client satisfaction.
INTERNSHIPS & OTHER PROJECTS
June 2017 - Sept 2017
STORYMIRROR
CAMPAIGN MANAGER
[INTERNSHIP]
Feb 2017 - May 2017
SETMYCAR
MANAGEMENT TRAINEE - BUSINESS DEVELOPMENT
[INTERNSHIP]
Jan 2004 - Oct 2007
ACTOR / MODEL
ACTOR, MODEL, VOICE-OVER ARTIST, MUSICIAN
[CONTRACT & FREELANCE]
ACADEMIA
2016 - 2018
PGPM - MARKETING
ICFAI BUSINESS SCHOOL, MUMBAI
2011-2015
B.E. - ELECTRONICS
RIZVI COLLEGE OF ENGINEERING
2008 - 2010
HSC - IT
MUMBAI UNIVERSITY